I hated writing articles. Seriously. It was tough enough to have content on my web site; to also submit NEW content to article directories. But everything i read told me it was the right way to go.
There is also a right way and a not-so-right way to write articles. Duh. No one really shares this information; in my case it took awhile to wake up to the fact that I needed to get people to not only use my articles, but create enough interest that they would see the link to my site and click through for a visit.
The area to do your marketing is called a resource box. The ways to use it are not in 100% agreement by authors; some feel it should be a continuation of the article (sort of ‘what’s in it for me?’, the reader), while others think the author should explain why they are know about a particular topic.
Eventually, I made article marketing work for me. My favorite site is EzineArticles.com, and Google likes it too; a lot of the top organic search results are from this site. Christopher Knight is the brains behind it and seems like a great guy (follow him on Twitter).
Here are my latest stats: I have only written 40 articles for them in the last several months, but have had over 9000 views and several hundred articles re-printed (with my author Bio included). This is somewhat time consuming, but do you see the power of having one-time work pay you back over and over?
There are also excellent sites that will distribute your articles to hundreds of other sites. Only use the best ones, though.
