These promotional videos were almost exclusively done with simple slide shows with short video clips. The really good photos are from DMT Imaging (thanks Michael!).
Carmel California Chamber of Commerce video:
Thomas Bateman Hood Architecture:
Both are simple, and effective. They bring views, and views bring visitors to your website/business/Facebook page. You do not “have” to be in the video, nor do you have to speak if that is your wish.
The video can include a link to wherever you like!