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What is ICANN and Why Would You Care?

July 22, 2008 by User ImageKim 

ICANN is the Internet Corporation for Assigned Names and Numbers. The folks who OK URL extensions:  .com, .uk, .mobi, etc.

Biz1 What is ICANN and Why Would You Care?

INCANN announced a big change in policy at their June meeting in Paris. Within the next several months extensions will be like vanity plates; any extension that is at least 3 letters will be allowed.  You will be seeing major corporations hosting their own root level domain or running a site hosted on TLD (Top Level Domain).

The reason I say major corporations is because the price tag will be huge. Extensions will include .yahoo, .JennyCraig, .PDiddy…So, locally in the future you might see something like http://www.Monterey.Hotels, http://www.Carmel.Jeweler,  (No need to click; these aren’t real.)

Big companies are often given more credence and authority by search engines; often adding content with strategic keywords will be indexed within days,  so an “authority” site has an easier time ranking and will be quicker to apply for a TLD vanity domain.

Smaller companies really need to consider how moving a site will affect backlinks and natural search performance they already have; inbound links and natural search engine results take years to build.  Age is definitely rewarded, online anyway…


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