Yearly Archives: 2008

How Important Is An Online Press Release?

How Much Time Does it Take to Get Noticed? When your business is online, you have just a few seconds before someone decides they are not seeing what they want and keep surfing…away from your page. One customer at a time.  Yawn… A well-crafted press release, on the other hand, can put your business in […]

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1It’s Your Website: A Publisher’s Checklist

Important Tips: ALWAYS know how to access your site. It sounds obvious, but busy professionals who have hired others to build and maintain their sites find that when their “web guy” moves on, they don’t know: Where the domain name is registered or when it expires How to access the administration area If there is […]

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Did You Need a Widget?

Widgets are great applications that help you market your brand. But what the heck ARE they?  It took several looks at the little things, but as I browsed sites I kept being attracted to little upscale, clean “boxes” information, and more likely than not they invited to “get this widget!” Widgets are here to stay. […]

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How Social Marketing Tips Profits Your Way

“What Is “Social Marketing”… ??? I don’t have time for MySpace and all that nonsesnse.” Ever heard this? (Ever said it?) If you think about the power of people, you know word of mouth beats anything else…if you trust someone’s opinion, you will see a movie they recommended, eat at a restaurant they raved about, […]

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Is It Time for a New Website?

Here’s the problem: Sales are down and you are missing out on what should be a profitable time of the year. You talked about it with an associate and were told to pay more for advertising, and your neighbor’s cousin poked around your site for you, but no improvement yet. You feel the grinding angst […]

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Keywords: What Makes Them “Key?”

People from all over the planet are going online in searches, endless kinds of searches. They type in their questions, or ‘keywords’ to find answers, information to find answers, or products. These queries are entered into a search engine, and yup, it does just that. It searches. It goes off on a search to deliver […]

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How to Save Money by Buying Domains

Huh?  How will spending more money help me save?  Why would I want ANOTHER domain? One reason to buy more domain names is simple math.  You can buy a domain name for $10 a year.  People often do a search by typing “keyword-I -am-looking-for.com”.  If you have already bought the domain name and have it […]

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