September 2008

  Use these Monterey SEO basics to rank higher and quicker: Content is king.  Provide quality, relevant content (seeing a trend here?). A master plan.  What is it you want optimized?  Hopefully, you want to be a resource for information, products, subscriptions, etc.  You want to build links with respected sites in your field or [...]

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Dial A Human.  What a concept.  It stayed in my mind after trying to reach an employee at the Monterey Aquarium:    It went something like "Thank you for calling the Monterey Bay Aquarium.  Para Espanol, a-lot-of-Spanish-words-’uno’.  If you want to talk to someone at the Aquarium and you know their name, press 2 to [...]

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It’s time to dig into your pages and see how they function after you set them free into the world wide web…when optimizing a page, like I did for Monterey SEO, you then need to measure the traffic it ‘drives’.  Traffic is made of people, and I am always inclined to mention it because you [...]

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SEO work, when done right…DOES work.  The internet gives even a small business the opportunity to interact with thousands of people.  Each day! Marketers know this, and online marketers know it better.  You can, with a focused approach, build a web site that attracts visitors by simply giving them the answers they want.  In a [...]

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When linking, don’t underestimate you own internal links; first and foremost the goal is a satisfied visitor.  And a page with a good navigation system that helps robots index content and deliver relevant query results and helps the user find what they want is the best of both worlds. First, common sense:  have you ever [...]

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There are easy steps you can take today to be sure your pages are crawled and indexed by search engine spiders. First, be sure the site has a sitemap.  Since Google is the biggest player, have a sitemap Google likes.  The sitemap basically leads the bots from page to page and shows them what is [...]

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I hated writing articles.  Seriously.  It was tough enough to have content on my web site; to also submit NEW content to article directories.  But everything i read told me it was the right way to go. There is also a right way and a not-so-right way to write articles.  Duh.  No one really shares [...]

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If link building seems like a lot to learn, …it IS. So don’t feel bad. There are entire companies devoted to link building strategies. You should only use the best, right? So we found a great resource for you. You’re welcome.

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