How To Start With Google Analytics

Google Analytics is a proprietal program that measures traffic to and from your site from anywhere in the world.  It is a free program.  And that is amazing. Google spent a ton of money when they bought it from Urchin Software in San Diego CA, way back in…2005?  Doesn’t it seem longer?  Anyway, Google amazed a lot of folks when they provided it free of charge, because it is so robust. Google Analytics Features:

• Can track visitors from all referrers (search engines, ads, files like PDFs, emails…anywhere.
• Can track conversions from any ads, including other networks like Yahoo, MSN, AOL
• Can track offline advertising
• Can build conversion "funnels" which allow you to monitor, test, and optimize winning campaigns

You can see visitors from any country down to cities; see which pages are the most popular, see your bounce rate (how fast people leave the site), see which keywords brought people to your page (you can even break out your paid verses non-paid keywords if you are paying for ads!), and how long they stay on a page with the keyword in question. Are you seeing the power here?  So, how do you get an Analytics account?  Here you go: Just follow along with this video.  At the same time you are watching it, have another window open so you can log into Google and sign up for your account, just pause the movie when you need to follow the directions. If you do better with reading along, you can also simply go to the blank Google homepage, and click the blue text directly under the white bar that says "Business Solutions".  All of the options on that page are worth looking into.  Here is the direct link to Analytics. You set up to 50 accounts.  Some people worry that Google will know way too much about their advertising;  I’m not one of them at this point.