New Google Keyword Search Tool

Google’s new keyword search tool has been so impressive; it’s the first program I use for research.  It alsmost feels like cheating, and as I’m humming along I can’t help wondering why it is free…

Tips:

• Use very short 1-2 word phrases
• Use the website content option on competitors’ websites to see what keywords they may be using
• Try searches with and without the synonym checker
• Make a list of negative keywords (keywords you do not want to include; for example, if you are selling posters, you probably do not want to market to users searching for a “free poster”
• Use the language/location options to your advantage.  For example, in the USA there are different words used for the same thing; “Pop”, “Soda”, “Cola”, and “Soft Drink”.
• You will see keywords that get a fair number of searches with little advertising being done on them.  Cha-ching!
• Use the content checker on your own page; you may be encouraged by the results or want to make some changes.