It’s time to dig into your pages and see how they function after you set them free into the world wide web…when optimizing a page, like I did for Monterey SEO, you then need to measure the traffic it ‘drives’. 
Traffic is made of people, and I am always inclined to mention it because you never know; I was asked once if traffic was the same as search engines.
These awesome analytics tools will get you on the right track, and the price is great for those on a bootstrap budget.
- Google Analytics. I’ll just get that one out of the way because it’s a given; Google’s free Analytics tool is more robust than a lot of people realize, and complex: become an Analytics expert and you will be regarded with awe. Like they say on the first page, "See the forest. And the trees." Tip: spend a lot of time learning to use the conversion tool.
- Microsoft. Yes, Microsoft is giving analytics a shot.
- This is one of 3 analytics tools found within a lot of servers. Awstats is a log that shows you who, what, and where every hit came into your site, including search engines.
- Webalizer is the second log analyzer; fast and supports multiple languages.
- The third log analyzer is Analog, another open source tool.
- I like Sitemeter which has both free and low cost stats.
- Another favorite is Ewebcounter, which I only mention because it’s great but no longer has free subscriptions, so next on the list is StatCounter. Its’ free tool is great too.
- Piwik is an open source download for your site with a WordPress-friendly plugin option. (Go WordPress!)
- And full circle, back to Google. They have a "Website Optimizer" that tests your design and suggests improvements.
While you are exploring pages with these tools keep track of the keywords that bring visitors to your site. If they are what your page is about, a light bulb should be clicking on, right about …now!
