Category Archives for "Blog"

What is ICANN and Why Would You Care?

ICANN is the Internet Corporation for Assigned Names and Numbers. The folks who OK URL extensions:  .com, .uk, .mobi, etc. INCANN announced a big change in policy at their June meeting in Paris. Within the next several months extensions will be like vanity plates; any extension that is at least 3 letters will be allowed.  […]


How Many Keywords Are Usually Used in Search?

The winner is 2, at over 30%. Next are 3, at over 25%. 1-word keywords barely edge out a 4-word query at around 15%. 5 words rank at about 6+%, and the numbers drop significantly after this. People are using 2 to 3 word phrases over half the time in their online searches. And a […]

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