How Much Time Does it Take to Get Noticed?
When your business is online, you have just a few seconds before someone decides they are not seeing what they want and keep surfing…away from your page.
One customer at a time. Yawn…
A well-crafted press release, on the other hand, can put your business in front of hundreds of thousands of readers. Think you could handle that?
A press release needs to written credibly in the correct newsworthy format that answers the reader’s questions about your business or service. What separates a good press release from mediocre text is a compelling headline followed with a strong opening statement and engaging content.
The press release also needs to be ready to go, so the newsroom staff essentially can ‘copy and paste’, or hit a ‘play button’ and you’re in business.
A lot of business owners are only held back by:
- Not understanding the format
- Not knowing what is “press-worthy”
If you have time, it is not that difficult to craft your own press release. There are several online firms that you can use.
As for content, you can release information about new hires, staff promotions, product upgrades, new releases, sales, forecasts,…anything you want your business to say.
Press people are not difficult to work with; give them a professional piece that can go straight to syndication makes their job a snap.
You have the option of writing your own content, submitting an outline, or putting your press service directly to work for you. It’s basically a matter of your own time, energy, and budget.
