Online Marketing is critical to your business’s overall success, and the terms may be a little different to you. Learn more:
Search Engine Optimization:
Simply put, this is called SEO. Your web pages will be developed to optimally be ‘found’ by search engines, which ultimately delivers targeted traffic to your web pages. Important Tip: Be wary of anyone who promises to “get your site on the first page of Google”…first, you are optimizing web pages, not web sites; second, good SEO is a process.
You may indeed see a page from your site rank highly for a keyword…that day. Your goal is to stay near the top of the results consistently. It is simple, but not easy
Online Advertising Campaigns:
Nikableu utilizes Google AdWords Pay-Per-Click (PPC) ad campaigns, both search- and content-oriented. We also can advertise your business on Yahoo and MSN paid search plus several other solid online markets, including social sites. Nikableu can submit your site to search engines and the important directories. We generate real-time reporting.
Tip: Google Analytics is a free, powerful tool that can track visitors’ behavior: the keywords that brought them to you, where they came from, how long they stayed, where they left, etc. There are more than enough tools to assist you in measuring your ROI; plus it’s pretty cool!
Just go to Google and type in google analytics. If you don’t know html code, just ask your programmer (or us) to drop it in for you.
