With all the talk about Google, which is the gold standard in search now, you don’t want to leave out Yahoo. Yahoo is huge in terms of local search.
1. Your marketing campaign budget can be controlled to your specifications. Not only can you set a monthly budget on your campaign, but you can also get traffic estimates; the number of visitor Actually, quite a lot. If your business is online, here are some things you should know. impressions (ad shown) and clicks (the visitor wants to learn more and clicks your ad)you are most likely to get. And you only pay when they click.
2. You can also choose ads to be site-targeted, displayed on other websites with relevant content to your ads. This more effectively matches content with customers.
3. Like Google, Yahoo allows you to enable Geo (Geographical)-targeting. You may show your ads in your town, state, country, or worldwide. Combining these features enable you to reach the right customers within a controlled budget. Yahoo has a healthy share of searches and should never be overlooked as a resource.
