There are many things Monterey businesses can do on your web pages to help visitors trust you, decide to make a purchase, an order, or an appointment. Here are 5 points to consider:
1. Describe your product or service as completely as possible; how many years have you been in business? Do you have any testimonials? Is the soap you are selling scented, or hypoallergenic, or baby-safe?
2. Do you have a quick way to ‘buy now’, like PayPal? Do you have several options of making a payment? Could you offer payment plans, or is layaway a possibility?
3. What are your competitors doing successfully? Could you offer coupons, discounts if they act now, free shipping, customer loyalty programs? Could you join the Better Business Bureau or get other credentials posted on your site?
4. Investigate your Monterey website analytics to learn what visitors are doing on your site.
5. If your product is considered more of a ‘want’ than a ‘need’, you need to make your website visitor justify the purchase by appealing to that part of their mind. Help them picture how safe their children would be in that new car with airbags and anti-lock brakes, and how much they will save on gas and maintenance for example (lame of me to pretend I could do better than a car salesperson but you get the idea).
Following these tips to help visitors to your Monterey business website by establishing trust will pay for itself time after time.
