Small businesses can easily use their web sites to convert shoppers into buyers. Who are your best customers?
Your best customers are the ones you already have. Have your web address on everything possible: brochures, cards, coupons…and don’t stop there. Tell the reader to register on your web site for the newsletter. tell them by registering for the newsletter they will receive something (a discount, coupon, etc.). 
Every time you answer the phone, tell your customer you appreciate their business, and ask them if they are interested in subscribing to your newsletter which has monthly specials. As a matter of fact, they can get a discount on the order/reservation they are placing right now!
With every delivery, be it flowers, furniture, or pizza, include information about your newsletter.
Over time, this collection of email addresses can be a revenue stream. By staying in constant contact with your subscriber list, you will also be the first one they think of when they are buying a product or service you offer.
In fact, why don’t you subscribe to NikaBleu‘s newsletter and get tips every week?
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