Why Local Search Matters To You

According to Small Business News, in 2008 the use of local tools to find local businesses rose 58%.  Even better news is that 75% of searches are not “brand driven”, so smaller businesses have a strong reason to have an online presence.  Nearly half of these searches went on to make a purchase.

Did you know Google has introduced a Small Business Network?  The home page states Google wants to give  “…small business owners the information and tools to promote business-friendly policies in Washington, D.C. and state capitols. The Internet provides an unparalleled opportunity for small businesses to start up, grow, and reach a worldwide customer base.”

The first 2 goals are “…  increasing high-speed Internet or broadband access and preserving an open Internet.”

NikaBleu Marketing has signed up; hope you do, too.